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Wednesday 18 April, 14:00-15:00 UTC/GMT
Join NFC World's editor and speakers from UPM RFID, Nokia and Tapit for an in-depth guide to making the most of NFC in marketing and promotion.
Our three expert speakers will be discussing the potential of NFC for advertising and marketing everything from apps to brands and businesses. They will provide attendees with details of the lessons they have learned from NFC projects already carried out around the world and offer practical tips on how to run successful NFC campaigns.
This free to attend, one hour webinar offers a unique opportunity to learn from practitioners with real-world experience of NFC.
'NFC Advertising in Practice' will be of benefit to mobile operators, advertisers and marketers, app and game developers and more — anyone, in fact, who would like to learn more about the potential of NFC in marketing and advertising and how to get it right.
The webinar will be chaired by NFC World's Sarah Clark and there will be ample opportunity for questions and answers at the end.
There's no charge to attend this event and registration is quick and easy. Simply click on the button below and enter your details.
Your speakers
Mikko Nikkanen, UPM RFID
Mikko is UPM RFID's Business Development Director. He has several years of global experience in developing NFC and RFID tag-based concepts and applications and recently he has established a worldwide NFC partnership network around www.nfctags.com. Mikko holds a Diploma in Marketing Management.
Kristiina Ilkka, Nokia
Kristiina is Nokia's NFC Product Marketing Manager. She is responsible for creating the company's NFC marketing strategy as well as leading and managing the successful implementation and execution of Nokia's NFC offering. During her nearly 20 years at Nokia, Kristiina has been responsible for marketing and marcomms activities in both the B2B and consumer arenas.
Mikko Nikkanen, UPM RFID
Mikko is UPM RFID's Business Development Director. He has several years of global experience in developing NFC and RFID tag-based concepts and applications and recently he has established a worldwide NFC partnership network around www.nfctags.com. Mikko holds a Diploma in Marketing Management.
Kristiina Ilkka, Nokia
Kristiina is Nokia's NFC Product Marketing Manager. She is responsible for creating the company's NFC marketing strategy as well as leading and managing the successful implementation and execution of Nokia's NFC offering. During her nearly 20 years at Nokia, Kristiina has been responsible for marketing and marcomms activities in both the B2B and consumer arenas.
Andrew Davis, Tapit
Andrew is Tapit's Agency Director. He started his career in the mailroom at McCann Erickson in Sydney, before working for eight years in digital advertising at UM and Initiative across clients such as Unilever, Coke, Microsoft and Hyundai. After seeing NFC in action, he was certain the technology would revolutionise the way people accessed digital content on their phone. Andrew is a co-founder of Tapit.
• Don't worry if you can't attend the live broadcast — register now and we'll send you a link to a recording afterwards.
Andrew is Tapit's Agency Director. He started his career in the mailroom at McCann Erickson in Sydney, before working for eight years in digital advertising at UM and Initiative across clients such as Unilever, Coke, Microsoft and Hyundai. After seeing NFC in action, he was certain the technology would revolutionise the way people accessed digital content on their phone. Andrew is a co-founder of Tapit.
• Don't worry if you can't attend the live broadcast — register now and we'll send you a link to a recording afterwards.
