December 21, 2011 09:00 AM Eastern Time
mopay customers observe significant increase in sales volume when combining mopay broadband billing with other payment methods
MUNICH & PALO ALTO, Calif.--()--mopay, a global leader in innovative payment solutions for online merchants, today announced its product extension into broadband billing. This new alternative billing channel available on the mopay payments platform enables online merchants to charge purchases directly to consumers’ Internet service provider accounts. Two of the top-five mopay customers already use mopay broadband billing in their payments portfolios and have seen significant increase in business volume since its launch.
“With the prevalence and surging growth of online purchases, merchants are looking for ways to offer to consumers the easiest possible check-out. Offering them a tailored portfolio of payment methods will result in higher conversion rates”
Key to the success of online merchants is a fast and simple check-out for their consumers. mopay’s broadband billing option takes its established simple, secure and fast payment process to another level, seamlessly integrating a new billing method alongside its direct carrier and landline billing options. Thus mopay is able to offer yet another highly relevant billing method for customers without access to payment options such as credit card or bank account. Activation of mopay’s broadband billing option in an existing mopay implementation is fast and uncomplicated, literally requiring the flip of a switch. mopay customers adding the broadband option saw an increase of overall business volume via mopay of up to 25 percent within one week after implementation.
Integrating a broadband billing solution directly into its payment platform, mopay extends the portfolio of payment options to enable consumers to charge purchases through virtually any communications account – including mobile phone, landline phone, and now, broadband. The purchasing process using mopay broadband billing is quick and intuitive; instead of providing for example a credit card number at the point of payment, the consumer simply selects their Internet service provider and logs into their existing account. The amount of the transaction will then be billed to the consumer’s Internet service provider bill. Two of the top-three leading European cable companies Orange and SFR (both headquartered in France) were among the first to offer mopay to their customer base of a combined 26 million. mopay is currently operating in more than 80 countries globally and is planning to roll out its broadband billing product within the next 24 months.
“With the prevalence and surging growth of online purchases, merchants are looking for ways to offer to consumers the easiest possible check-out. Offering them a tailored portfolio of payment methods will result in higher conversion rates,” said Kolja Reiss, managing director of mopay, Inc. “At the same time, consumers are demanding purchasing options other than credit cards and standard wallets. At mopay, we are constantly looking for new payment methods that help meet the needs of both merchants and consumers. The very positive effect of adding mopay’s broadband billing solution to an existing mobile payments offer is just the latest example of our commitment to providing world-class service and products.”
About mopay:
mopay is a global leader in innovative payment solutions for online merchants. mopay’s core platform enables merchants of virtual, digital and physical goods to bill charges directly to consumers’ cell phone and land line accounts. mopay operates in more than 80 countries across the globe, reaching more than 3.3 billion consumers. The company has a blue-chip customer base including major brands such as Bigpoint, Gameforge, Innogames, Sulake and Travian. mopay, part of the MindMatics group, has more than 80 employees at locations in the United States, Germany, Austria, the United Kingdom, Brazil and China. For more information, visit www.mopay.com.